MASTER OF SCIENCE (MS) IN
Marketing

Online

Program Overview

In increasingly competitive industries with consumers who are more educated and engaged than ever, companies value marketing expertise. Set yourself apart with a master’s degree in Marketing. Two concentration options are available to add specific expertise to your master’s: Marketing Analytics and Digital and Social Media.

  • Program Format

    Online
  • Credit Hours

    30-33
  • Tuition Per Hour

    440

Successful business strategy starts with a solid marketing plan

The faculty who teach in this program are the same faculty who teach on UA’s main campus, and they have earned a reputation as leaders and experts in business education. Students can select electives to tailor their curriculum to their personal career goals. The coursework includes many essential certifications for today’s marketing practices.

Through the concentration in Marketing Analytics, you can learn the skills you need to stay ahead in an evolving field from one of the best business schools in the country. Not only that, UA is a leader in data management and analytics education.

Or, give yourself a competitive edge with the concentration in Digital and Social Media. Be at the forefront as companies across a variety of industries use social media and other digital outlets to attract and communicate with customers.

The University of Alabama’s online master’s is AACSB accredited, the benchmark of quality worldwide and widely sought after by business schools. Less than 5% of institutions have earned this achievement.

  • Application DeadlineApplications accepted year-round
  • Fees$250 Culverhouse graduate fee (per course)
  • AccreditationAssociation to Advance Collegiate Schools of Business (AACSB)

Curriculum

Select a program below to learn more about the curriculum. Students will complete a capstone project where they can apply course concepts to their career to practice the skills they’ve learned.

Please note that courses are subject to change.

  • MKT 530 Advanced Marketing Analysis
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project
  • IBA 555 Global Market Management
  • Electives (18 credit hours, with adviser approval, among options below)
    • IBA 550 Global Business
    • IBA 560 Advanced Import/Export Strategy
    • MGT 517 Leadership and Ethics
    • MKT 510 Product Design and Marketing Strategy
    • MKT 537 Personal Selling
    • MKT 540 Introduction to Digital and Social Media Marketing
    • MKT 542 Digital and Social Media Analytics
    • MKT 543 Advanced Digital and Social Media Projects and Studies
    • OM 525 Effective Quality Management

  • MKT 530 Advanced Marketing Analysis
  • MKT 596 Capstone Project
  • IBA 550 Global Business
  • IBA 555 Global Marketing Management
  • IBA 560 Advanced Import/Export Strategy
  • ST 521 Statistical Data Management
  • ST 522 Advanced Statistical Data Management
  • ST 531 Data Mining I
  • ST 532 Advanced Data Mining
  • ST 560 Statistical Methods
  • Elective (3 credit hours of a 500-level course with adviser approval)

  • MKT 530 Advanced Marketing Analysis
  • IBA 555 Global Market Management
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project
  • MKT 540 Introduction to Digital and Social Media Marketing
  • MKT 542 Digital and Social Media Analytics
  • MKT 543 Advanced Digital and Social Media Projects and Studies
  • Marketing Electives (6 credit hours among options below)
    • MKT 510 Product Design and Marketing Strategy
    • IBA 550 Global Business
    • IBA 560 Advanced Import/Export Strategy
  • Elective (3 credit hours of a 500-level course with adviser approval)

Admission

Admission to the MS in Marketing program requires the following, regardless of educational background or employment experience:

  • Minimum undergraduate GPA of 3.0 (3.3 required for Marketing Analytics concentration)
  • Minimum GMAT score of 500 or GRE score of 300 (minimum GMAT score of 580 or GRE of 308 for Marketing Analytics concentration)
  • Statement of purpose
  • Resume
  • Three letters of recommendation

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Program Information

Emily Covington
Admissions Counselor
(800) 467-0227
emilyc.bama@ua.edu

Admissions Information

UA Online
(800) 467-0227
online@ua.edu

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