Master of Science (MS) in
Marketing

Online

Program Overview

In increasingly competitive industries with consumers who are more educated and engaged than ever, companies value marketing expertise. Set yourself apart with a master’s degree in Marketing. Two concentration options are available to add specific expertise to your master’s: Marketing Analytics and Digital and Social Media.

  • Program Format

    Online
  • Credit Hours

    30-33
  • Tuition Per Hour

    440

Successful business strategy starts with a solid marketing plan

The faculty who teach in this business degree online program are the same faculty who teach on UA’s main campus, and they have earned a reputation as leaders and experts in business education. Through a business degree online, students can select electives to tailor their curriculum to their personal career goals. The coursework includes many essential certifications for today’s marketing practices.

Through the concentration in Marketing Analytics, you can learn the skills you need to stay ahead in an evolving field from one of the best business schools in the country. Not only that, UA is a leader in data management and analytics education.

Or, give yourself a competitive edge with the concentration in Digital and Social Media. Be at the forefront as companies across a variety of industries use social media and other digital outlets to attract and communicate with customers.

The University of Alabama’s online master’s is AACSB accredited, the benchmark of quality worldwide and widely sought after by business schools. Less than 5% of institutions have earned this achievement.

  • Recognized as a Leader in Online Education

    Best Online Degree Programs - Graduate Business

  • Application DeadlineApplications accepted year-round
  • Fees$250 Culverhouse graduate fee (per course)
  • AccreditationAssociation to Advance Collegiate Schools of Business (AACSB)

Curriculum

Select a program below to learn more about the curriculum. Students will complete a capstone project where they can apply course concepts to their career to practice the skills they’ve learned.

Please note that courses are subject to change.

  • MKT 530 Advanced Marketing Analysis
  • MKT 587 Advanced Marketing Strategies
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project
  • Approved Non-Concentration Electives: Choose 6 courses from the list below.
    • MKT 510 Product Design and Marketing Strategy
    • MKT 531 Consumer Insights
    • MKT 537 Personal Selling
    • MKT 540 Introduction to Digital and Social Media Marketing
    • MKT 542 Digital and Social Media Analytics
    • MKT 543 Advanced Digital and Social Media Projects and Studies

  • MKT 530 Advanced Marketing Analysis
  • MKT 587 Advanced Marketing Strategies
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project
  • ST 521 Statistical Data Management
  • ST 522 Advanced Statistical Data Management
  • ST 531 Data Mining I
  • ST 532 Advanced Data Mining
  • ST 560 Statistical Methods
  • Electives: Choose 2 500-level MKT/IBA courses

  • MKT 530 Advanced Marketing Analysis
  • MKT 587 Advanced Marketing Strategies
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project
  • MKT 540 Introduction to Digital and Social Media Marketing
  • MKT 542 Digital and Social Media Analytics
  • MKT 543 Advanced Digital and Social Media Projects and Studies
  • Approved Electives: Choose 3 courses from the list below.
    • MKT 510 Product Design and Marketing Strategy
    • MKT 531 Consumer Insights
    • MKT 537 Personal Selling

Admission

In addition to the minimum Graduate School admission requirements, to be considered for regular admission an application must include:

  • A resume
  • 2 letters of recommendation
  • A GRE score of at least 309 (verbal + quantitative) or a GMAT score of at least 550
  • To be considered for the admission to the Marketing MS program with a concentration in Marketing Analytics, the requirements are:
    • An overall GPA of 3.3
    • A GRE score of at least 313 (verbal + quantitative) or a GMAT score of at least 580
    • A grade of “B” or higher in undergraduate calculus (equivalent to MATH 121 or higher at UA)

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Contact Us

Program Information

Amy Caudle
Admissions Counselor
(800) 467-0227
amyc.bama@ua.edu

Admissions Information

UA Online
(800) 467-0227
online@ua.edu

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