Master of Science (MS) in
Marketing

Online

Program Overview

The University of Alabama Online offers a master’s in Marketing program 100% online. Gain valuable experience, advance your career and position yourself to take on the evolving challenges of any industry. You’ll enhance your skills to help you engage and retain customers, and you’ll learn to blend digital and traditional marketing strategies with cutting-edge technology to make data-driven decisions. Students have the opportunity to select the route of a generalist with the MS in Marketing or you can choose from two career-focused concentration options, Marketing Analytics or Digital and Social Media, to add specific expertise to your master’s degree.

  • Program Format

    Online
  • Credit Hours

    30-33
  • Tuition Per Hour

    440

Successful business strategy starts with a solid marketing plan

Develop Effective Marketing Strategies

Through collaboration projects and practical learning opportunities, you’ll explore trends in marketing strategies, brand communication, product design, sales, social media, data and digital analytics, consumer behavior, global sustainability and more! The program includes timely and relevant content to prepare you for today’s landscape in public, private or government sectors.

Our graduates are prepared for careers as marketing managers and directors, digital media specialists, brand managers, marketing analysts, marketing analytics or big data specialists, and social media directors.

The University of Alabama’s online master’s is AACSB accredited, a benchmark of quality that’s widely sought by business schools. Less than 5% of institutions have earned this achievement.

Let Data Guide Your Marketing Decisions

Through our Marketing Analytics concentration, you’ll learn to analyze and interpret data to effectively make decisions, providing insights to drive ROI and guide your marketing team to success. This concentration prepares you with the in-demand skills employers are searching for and explores principles and strategies of data-driven, real-world approaches to marketing.

Help Your Company Stand Out in the Digital Landscape

Give yourself a competitive edge with our concentration in Digital and Social Media. The digital landscape is ever-changing and this program provides you with holistic strategies to develop effective marketing campaigns aligned with your organization’s mission. This program will enhance how you leverage social media to engage consumers, build brand loyalty through meaningful connections and achieve organizational goals.

  • Application DeadlineApplications accepted year-round
  • Fees$286 Culverhouse graduate fee (per course)
  • AccreditationAssociation to Advance Collegiate Schools of Business (AACSB)

Curriculum

Select a program below to learn more about the curriculum. Students will complete a capstone project where they can apply course concepts to their career to practice the skills they’ve learned.

Please note that courses are subject to change.

  • MKT 530 Advanced Marketing Analysis
  • MKT 587 Advanced Marketing Strategies
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project
  • Approved Non-Concentration Electives: Choose 6 courses from the list below.
    • MKT 510 Product Design and Marketing Strategy
    • MKT 531 Consumer Insights
    • MKT 537 Personal Selling
    • MKT 540 Introduction to Digital and Social Media Marketing
    • MKT 542 Digital and Social Media Analytics
    • MKT 543 Advanced Digital and Social Media Projects and Studies

  • MKT 530 Advanced Marketing Analysis
  • MKT 587 Advanced Marketing Strategies
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project
  • ST 521 Statistical Data Management
  • ST 522 Advanced Statistical Data Management
  • ST 531 Data Mining I
  • ST 532 Advanced Data Mining
  • ST 560 Statistical Methods
  • Electives: Choose 2 500-level MKT/IBA courses

  • MKT 530 Advanced Marketing Analysis
  • MKT 587 Advanced Marketing Strategies
  • MKT 595 Client-Based Marketing Consultant Project
  • MKT 596 Capstone Project
  • MKT 540 Introduction to Digital and Social Media Marketing
  • MKT 542 Digital and Social Media Analytics
  • MKT 543 Advanced Digital and Social Media Projects and Studies
  • Approved Electives: Choose 3 courses from the list below.
    • MKT 510 Product Design and Marketing Strategy
    • MKT 531 Consumer Insights
    • MKT 537 Personal Selling

Admission

In addition to the minimum Graduate School admission requirements, to be considered for regular admission an application must include:

  • A resume
  • 2 letters of recommendation
  • A GRE score of at least 309 (verbal + quantitative) or a GMAT score of at least 550
  • To be considered for the admission to the Marketing MS program with a concentration in Marketing Analytics, the requirements are:
    • An overall GPA of 3.3
    • A GRE score of at least 313 (verbal + quantitative) or a GMAT score of at least 580
    • A grade of “B” or higher in undergraduate calculus (equivalent to MATH 121 or higher at UA)
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Contact Us

Program Information

Trevor McGhee
Admissions Representative
800-467-0227
trevorm.bama@ua.edu

Admissions Information

UA Online
800-467-0227
online@ua.edu

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