Program Overview
The Master of Science in Hospitality Management with a concentration in Sport Hospitality will give you unique insight into athletics, tourism and entertainment settings to equip you to meet the demands of this growing industry.
Online Program Format
30 Credit Hours
$480 Tuition Per Hour
Take the Next Shot for Your Career
Differentiate yourself and add value to the leadership level by earning a master’s concentration tailored to this field.
Faculty with years of experience and expertise will guide you through 30 credit hours of online coursework designed to develop your understanding of hospitality management and its nuanced applications in a sports venue. The curriculum covers topics such as hospitality law, sport properties and venue management, sales and entrepreneurship, and strategic leadership. This specialized master’s will complement your industry experience to prepare you for professional success.
| Application Deadline | Applications accepted year round |
| Scholarships and Grants Available | Discover a range of scholarships and grants to support your educational journey |
Curriculum
The MS in Hospitality Management, concentration in Sport Hospitality program requires the completion of 30 credit hours, including 21 credit hours in the area of sport hospitality and 9 credit hours of electives. Please note that courses are subject to change and may be offered during different terms (fall, spring, and/or summer). Each semester, students will meet with an advisor for course specifications and semester offerings for the upcoming academic term.
Required Courses (21 hours)
- HES 509 Research Methods
- HSM 500 Sport Management Principles and Practices
- HSM 521 Hospitality Law and Risk Management
- HSM 551 Sport Properties and Venue Management
- HSM 555 Sports Sales and Entrepreneurship
- HSM 559 International Strategies in Sports
- HSM 561 Marketing, Sales and Public Relations in Sports
- HSM 575 Sport and Hospitality Financial Management
- HSM 599 Thesis Research
Academic Plans
- Plan I: Thesis Track (24 credit hours and Thesis)*
- Plan II: Non-Thesis (30 credit hours and Capstone Project)*
Recommended Electives (9 hours)
- HSM 552 Sport Business Management – Trends & Issues
- HSM 559 International Strategies in Sports
- HSM 570 Leadership in Hospitality Management
- HSM 576 Strategic Management in Hospitality and Tourism
- HSM 580 Consumer Behavior in Hospitality & Tourism
- HSM 592 Special Topics in hospitality
- HSM 596 Seminar in Hospitality Management
*For both options, a grade of “B” or higher must be earned in all courses.
Admission
To be considered for admission, an applicant for the MS in Hospitality Management, concentration in Sport Hospitality, must have the following:
- One of the following:
- Minimum 3.0/4.0 GPA
- Minimum 3.0 GPA on last 60 hours
- Three letters of recommendation
- Statement of Purpose (Include in the Header: Hospitality Management, concentration in Sport Hospitality). Students should also include in their statement why they have chosen this area of study and how it will apply to their personal and/or professional goals.
Student Spotlight
Inspiring stories of success from students and alumni.
Take a look at some of our UA Online stories.
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Dawn Stephens
Devoted Mother
When Dawn Stephens determined it was time to finish her bachelor’s degree, she chose UA Online’s New College LifeTrack.
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Contact Us
Program Information
Trevor McGhee
Admissions Representative 800-467-0227
trevorm.bama@ua.edu
Admissions Information
UA Online
800-467-0227
online@ua.edu