Online and Distance Degrees > Degree Programs > BS, Major in General Business

Major in General Business


Program Overview

In the business world, The University of Alabama is a well-respected name. By earning your bachelor’s business degree online with a major in General Business from Culverhouse College of Business, you can reach your career goals without sacrificing your current position.

  • Program Format

  • Credit Hours

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Your Future Is Our Business

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The flexible, online courses are designed to provide you with a broad understanding of business that could lead to a career in fields like management (hotel, business or product management), entrepreneurship, finance, human resources, marketing (advertising, public relations, recruitment or sales) or nonprofit.

By earning a college business degree online from a distinguished university, you are making a significant investment in yourself and your future. The University of Alabama’s online bachelor’s is AACSB accredited, which is the benchmark of quality worldwide and is widely sought after by business schools. Less than five percent of institutions worldwide have earned the achievement.

  • Application Priority DeadlineJuly 15 for fall admission; November 15 for spring admission; April 15 for summer admission
  • RankingRanked 4th for best online bachelor's in business programs by US News and World Report (2022)
  • AccreditationAssociation to Advance Collegiate Schools of Business (AACSB)
  • Are test scores required?ACT and SAT scores are not required through the Fall 2022 entry term


The BS, major in General Business program requires 120 hours. Students will major in General Business and can begin coursework any semester. Convenient courses allow you to continue your education towards a business degree online without interrupting your career or your busy life.

Please note that courses are subject to change.

  • GBA 245 Professional Development in Business
  • EC 110 Principles of Microeconomics
  • EC 111 Principles of Macroeconomics
  • LGS 200 Legal Environment of Business
  • MATH 121 Calculus and Applications
  • AC 210 Principles of Accounting
  • ST 260 Statistical Data Analysis
  • MIS 200 Fundamentals of Management Information Systems

Students must complete 61 hours of general education and lower-division requirements prior to enrolling into upper-division courses.

  • MGT 300 Organizational Theory and Behavior
  • MKT 300 Marketing
  • OM 300 Introduction to Operations Management
  • FI 302 Business Finance
  • GBA 300 Business Communications
  • GBA 490 Strategic Management
  • EC 400 Analysis of Economic Conditions at the Micro/Macro Level
  • FI 400 Financial Institutions, Markets, and Investments
  • 300-499 Business Elective Course

In addition to completing lower-division requirements, students must complete the following general education and core curriculum requirements prior to enrolling into upper-division courses. Transfer students considering admission should review UA’s transfer information and policies.

  • 6-8 hours of Computer or Foreign Language (3 hours of computer requirement is satisfied by ST 260)
  • 6 hours of Freshman Composition (satisfied by EN 101 and EN 102)
  • 12 hours of History, Social and Behavioral Sciences (6 hours are satisfied by EC 110 and EC 111)
  • 12 hours of Humanities and Fine Arts
  • 8 hours of Natural Sciences

Choose one course:

  • GBA 334 Introduction to Fraud Risk Management
  • MGT 301 Introduction to Human Resources Management
  • MGT 320 Leadership and Ethics
  • MGT 386 Foundations of Entrepreneurship

Choose one course:

  • AC 351 Managerial Accounting Decisions
  • AC 361 Cost Analysis for Planning and Control

Choose one course:

  • IBA 350 Introduction to World Business
  • MKT 310 Principles of Social Media
  • MKT 321 Retail Management
  • MKT 337 Personal Selling

Students must contact the Culverhouse Online Services Office with questions related to academic plans and advising by email

Many students who choose the online business degree BS, major in General Business degree program also choose a minor.  A list of available minors can be found here.


To apply for formal admission to any of the undergraduate degree programs offered through UA Online, you must complete an admissions application and submit transcripts from all colleges previously attended. Transfer students considering admission should review UA’s transfer information and policies.

Applicants must meet one of the following admission requirements:

If you have earned more than 24 college-level credit hours at the time of your application to the University, you will need to meet the transfer student admission requirement of a minimum 2.0 overall college GPA.

If you have earned less than 24 college-level credit hours at the time of your application to the University, you will need to meet both the 2.0 overall college GPA required for transfer students, as well as Admission Requirements for Freshmen Students.  If high school graduation was more than four years ago, ACT/SAT scores are not required.

Apply before April 15 for summer enrollment, July 15 for fall enrollment or November 15 for spring enrollment for priority consideration and to ensure you receive advising and transfer credit evaluation prior to enrolling in required courses.

You Can Do It

At The University of Alabama we want your story to be legendary and it should start with an excellent education and great support. We can help you achieve that from anywhere in the world.

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Contact Us

Program Information

Jasmine White
Admissions Counselor
(800) 467-0227

Admissions Information

UA Online
(800) 467-0227