Program Overview
The integrated Advertising and Public Relations minor focuses on the historical, societal and cultural impacts of the advertising and public relations industries. The skills you’ll gain complement a wide variety of academic majors, including general business, marketing and liberal arts.
Online Program Format
19 Credit Hours
$399 Tuition Per Hour
Learn to Communicate Effectively
Effective communicators are always in demand. With this minor, you’ll learn the history of advertising and public relations communication and gain an understanding of communication best practices.
Contact us or speak with your advisor to learn how this online minor can help you reach your career goals.
Curriculum
The online minor in Advertising & Public Relations requires 19 credit hours. Advertising and Public Relations majors may not complete this minor
Please note that courses are subject to change.
Minor Courses
- MC 101 Introduction to Mass Communication
- JCM 103 Mechanics of Media Writing
- APR 241 Introduction to Advertising and Public Relations
- APR 280 Introduction to Audience Analysis*
- APR 290 Introduction to Channels and Messaging
- Two (2) APR/MC 400-level electives:
- APR 436 Viral Communication
- APR 437 Social Networks
- APR 439 Branding Principles & Practice
Ancillary Course
- CIS 260 Introduction to Consumer and Media Research Resources (NOTE: This course is a prerequisite to APR 280)
Admission
Before selecting a minor, you must be admitted to a major program (bachelor’s degree). You can pursue the minor of your choice along with your major coursework with approval from your advisor.
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Contact Us
Program Information
Kayden Black
Admissions Representative 800-467-0227
kaydenb.bama@ua.edu
Admissions Information
UA Online
800-467-0227
online@ua.edu