Digital Consumer Engagement
Available online, the minor in Digital Consumer Engagement will prepare you to communicate effectively with consumers through a variety of web and mobile platforms.
Tuition Per Hour$385
Maximize Digital Connections
The course concepts are especially beneficial to those pursuing careers in consumer engagement. The lessons can be applied to communicating with potential and existing customers in a variety of industries.
The 18-credit-hour minor includes courses that may also fulfill major curriculum requirements, easing your path to graduation.
The online minor in Digital Consumer Engagement requires 18 credit hours of CSM courses.
- CSM 101 Introduction to Digital Tools
- CSM 440 Maximizing Use of Social Media Marketing
- CSM 441 Consumer Communications*
- CSM 443 Consumer Cybersecurity or CSM 381 Consumer Marketing Management
- CSM 445 Applied Digital Tools*
- CSM 447 Advanced Digital Tools
*May also count toward Consumer Affairs concentration
Before selecting a minor, you must be admitted to a major program (bachelor’s degree). You can pursue the minor of your choice along with your major coursework after gaining approval from your adviser.
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