Program Overview
The University of Alabama’s online Bachelor of Science in Hospitality Management prepares students for leadership roles across the hospitality and tourism industries. With two online concentration options in Meetings and Events or Sport, Entertainment and Event Management, students can build specialized knowledge of the field while completing coursework online and gaining hands-on experience through an approved internship or practicum.
Online Program Format
120 Credit Hours
$399 Tuition Per Hour
Emerge as a Leader in Hospitality
The bachelor’s in Hospitality Management program produces leaders in a variety of hospitality organizations. Online students can select a concentration in Meetings and Events or Sport, Entertainment and Event Management.
All students will complete a pre-approved internship with a hospitality organization, allowing you to apply classroom learning, strengthen your professional experience and gain insight into the industry.
Students may also have opportunities to complete industry-recognized certificates or certifications, including the Manage First Professional certification, certification in Hotel Industry Analytics, Social Tables Event Professional Program and event student certification to increase their marketability.
| Application Deadline | Applications accepted year round |
| Ranking | Ranked 4th in 2020 as one of the best Bachelor in Hospitality Management degree programs by TheBestSchools.org, ranked 7th in 2017 in the top 30 Best Value Online Bachelor's in Hospitality Management by ValueColleges.com, and ranked 18th in 2017 in the top 50 Hospitality and Hotel Management schools in the world by CEOWORLD Magazine. |
| Internship | Yes (150 hours) |
| Are test scores required? | ACT and SAT scores are not required through the Fall 2026 entry term |
| Scholarships and Grants Available | Discover a range of scholarships and grants to support your educational journey |
Curriculum
This bachelor’s degree requires the successful completion of 120 hours. Students completing the Hospitality Management program via online education must complete the general education requirements, Hospitality Management core courses, concentration courses and/or courses to complete a minor, and any additional courses to meet the 120-hour requirement.
The Meetings and Events concentration focuses on event planning, wedding coordination, event marketing, corporate events, hotel sales and event services.
The Sport, Entertainment and Event Management concentration focuses on the sport industry, club management, sport and entertainment facility management, sport marketing and promotion strategy, and current trends and issues in sport.
Required Courses
- HSM 175 Introduction to Hospitality Management
- HSM 241 Management of Food and Beverage Operations
- HSM 303 Managing Quality in the Hospitality Industry or HSM 576 Strategic Management in Hospitality and Tourism
- HSM 321 Tourism & the Hospitality Industry
- HSM 325 Lodging Operations and Management
- HSM 340 Sustainable Tourism
- HSM 341 Catering Management and Quantity Food
- HSM 420 Hospitality Marketing or HSM 370 Event Marketing
- HSM 421 Hospitality Law or HSM 521 Hospitality Law and Risk Management
- HSM 469 Internship in Hospitality Management
- HSM 470 Hospitality Industry Computer Systems
- HSM 474 Managerial Accounting for the Hospitality Industry or HSM 575 Sport & Hospitality Financial Management
- HSM 479 Hotel Sales & Event Services
- HSM 496 HSM Senior Capstone Seminar
Meetings and Events Concentration
- HSM 185 Introduction to Meetings & Event Industry
- HSM 300 Event Plan Wedding Coordinator
- HSM 370 Event Marketing
- HSM 380 Corporate Events
- HSM 479 Hotel Sales & Event Services
Sport, Entertainment and Event Management Concentration
- HSM 235 Introduction to the Sport Industry
- HSM 313 Contemporary Club Management
- HSM 337 Sport & Entertainment Facility Management
- HSM 338 Sport Marketing, Promotion, and Strategy
- HSM 436 Current Trends and Issues in Sport Management
Careers
Graduates are employed in sporting event facilities; destination management companies; hotels and lodging properties; restaurants; catering operations; and private and public clubs. Graduates generally enter the field as management trainees, assistant managers or supervisors. There is excellent potential for dedicated individuals to advance quickly.
Types of jobs accepted:
- Event or conference coordinator
- Travel coordinator
- Facility manager
- Front desk supervisor
- Assistant manager
- Food and beverage supervisor
- Catering operations manager
- Restaurant owner
- Guest service agent
- Restaurant manager
- Marketing and social media manager
- Special events, wedding planning or events coordinator
The hospitality industry offers many opportunities for growth and advancement based on individual performance and achievement. It is not unusual for students to be promoted into higher-level positions within one to two years after graduation.
View more information about this program through the University’s catalog. Scroll down to the distance program option.
Admission
To apply for formal admission to any of the undergraduate degree programs offered through UA Online, you must complete an admissions application and submit transcripts from all colleges previously attended (and a high school transcript if you have less than 24 semester hours of college coursework). Transfer students considering admission should review UA’s transfer information and policies.
Applicants must meet one of the following admission requirements:
- If you have earned more than 24 college-level credit hours at the time of your application to the University, you will need to meet the transfer student admission requirement of a minimum 2.0 overall college GPA.
- If you have earned less than 24 college-level credit hours at the time of your application to the University, you will need to meet both the 2.0 overall college GPA required for transfer students, as well as Admission Requirements for Freshmen Students. If high school graduation was more than four years ago, ACT/SAT scores are not required.
Student Spotlight
Inspiring stories of success from students and alumni.
Take a look at some of our UA Online stories.
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Jaclyn Foster
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Dawn Stephens
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Captain Ryan Jacobs
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A dedicated member of the United States Air Force who excels with honors wherever he lands.
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Megan Brannan-Pierce
Q&A with Megan
We caught up with her to learn more about the exciting transformation of her career since graduation.
Read More : Q&A with Megan Brannan-Pierce | MA in Special Education – Gifted
Contact Us
Program Information
Trevor McGhee
Admissions Representative 800-467-0227
trevorm.bama@ua.edu
Admissions Information
UA Online
800-467-0227
online@ua.edu