Program Overview
The University of Alabama’s online Bachelor of Science in Consumer Sciences with a concentration in Digital Consumer Engagement prepares you to understand how consumers think, communicate and interact with organizations in an increasingly digital marketplace. You’ll explore consumer behavior while building knowledge in digital communication, user experience, social media, marketing and emerging technologies to help organizations create stronger connections with the people they serve.
Online Program Format
120 Credit Hours
$399 Tuition Per Hour
Connect Consumers and Brands in a Digital World
The online bachelor’s in Consumer Sciences with a concentration in Digital Consumer Engagement combines an understanding of consumer behavior and decision-making with the technical and communication knowledge needed to navigate these changing environments. The program’s core sets a foundation for understanding consumers in their economic, political and home environments, while the concentration focuses specifically on engaging consumers through digital channels.
Learn to approach digital engagement from the consumer’s perspective through coursework in user experience design, consumer marketing management, social media marketing, consumer communications and advanced digital tools. The concentration requires 21 credit hours of specialized coursework in addition to the Consumer Sciences major requirements.
| Application Deadline | Applications accepted year round |
| Are test scores required? | ACT and SAT scores are not required through the Fall 2026 entry term |
| Scholarships and Grants Available | Discover a range of scholarships and grants to support your educational journey |
Curriculum
Please note that courses are subject to change.
Required Major Courses (18 hours)
- CSM 201 Individual Family Resource Management
- CSM 204 Intro to Personal Financial Planning or CSM 205 Honors Intro to Personal Financial Planning
- CSM 303 Consumer Decisions
- CSM 401 Consumer Protection
- HES 310 Improving Lives: Professionalism and Multidisciplinary Collaboration
- Choose one of the following:
- ST 260 Statistical Data Analysis
- PY 211 Elementary Statistical Methods
- SOC 301 Social Statistics
- BER 345 Educational Statistics
- CJ 381 Statistics
Required Concentration Courses (21 hours)
- CSM 101 Introduction to Digital Tools or CS 102 Computer Applications
- CSM 225 Confidence in Conflict
- CSM 375 User Experience Design
- CSM 381 Consumer Marketing Management
- CSM 440 Max Social Media Marketing
- CSM 441 Consumer Communications
- CSM 447 Advanced Digital Tools
Discover career opportunities for a degree in Digital Consumer Engagement
This combination of consumer insight, communication and technology can prepare you for careers across business, government and nonprofit organizations. Graduates may pursue roles such as:
- digital engagement specialist
- digital consumer insights analyst
- social media engagement strategist
- content strategist
- brand manager
- digital market research analyst
- digital product manager
Admission
To apply for formal admission to any of the undergraduate degree programs offered through UA Online, you must complete an admissions application and submit transcripts from all colleges previously attended (and a high school transcript if you have less than 24 semester hours of college coursework). Transfer students considering admission should review UA’s transfer information and policies.
Applicants must meet one of the following admission requirements:
- If you have earned more than 24 college-level credit hours at the time of your application to the University, you will need to meet the transfer student admission requirement of a minimum 2.0 overall college GPA.
- If you have earned less than 24 college-level credit hours at the time of your application to the University, you will need to meet both the 2.0 overall college GPA required for transfer students, as well as Admission Requirements for Freshmen Students. If high school graduation was more than four years ago, ACT/SAT scores are not required.
For more program specific questions, please email Courtney McGahey at cmcgahey@ches.ua.edu.
Student Spotlight
Inspiring stories of success from students and alumni.
Take a look at some of our UA Online stories.
-
Jaclyn Foster
America250: A Constitution for Teaching
Jaclyn Foster earned her MA in Secondary Education (Social Science) to enhance her teaching of the U.S. Constitution.
Read More : America250: A Constitution for Teaching | MA in Secondary Education (General Social Science 6-12 Certification) -
Jane Sulser
Changing Classrooms
After 30 years of teaching third grade, Jane Sulser forged a new path with an EdD in Curriculum and Instruction through UA Online.
Read More : Changing Classrooms | EdD in Curriculum and Instruction -
Myrikle Walker
Reaching a Lifelong Goal
Myrikle Walker knew earning a graduate degree would require a program that could fit into the demands of everyday life.
Read More : UA Online Helped Me Reach a Lifelong Goal | MA in Elementary Education -
Tia Rockwell
Helping Those in Need
Earning her Master of Social Work online let Tia Rockwell make a bigger impact alongside her roles as military spouse and mother.
Read More : Helping Those in Need | Master of Social Work (MSW) -
Morgan Grooms
Planting the Seeds of Tomorrow
Morgan Grooms didn’t expect her first visit to Tuscaloosa to transform her future and inspire dozens of sixth graders to do the same.
Read More : Planting the Seeds of Tomorrow | MA in Instructional Technology -
Nicholas Hartley
The Best Path
With tough choices before him, Nicholas weighed his options and found a smooth path that let him accept the job and earn his master’s degree.
Read More : The Best Path Doesn’t Have To Be the Hardest | MS in Operations Management -
Dawn Stephens
Devoted Mother
When Dawn Stephens determined it was time to finish her bachelor’s degree, she chose UA Online’s New College LifeTrack.
Read More : Devoted Mother to Full-Time Special Ed Teacher | BA in Interdisciplinary Studies -
Captain Ryan Jacobs
This Turtle Soars
A dedicated member of the United States Air Force who excels with honors wherever he lands.
Read More : This Turtle Soars | MS in Marketing Analytics -
Megan Brannan-Pierce
Q&A with Megan
We caught up with her to learn more about the exciting transformation of her career since graduation.
Read More : Q&A with Megan Brannan-Pierce | MA in Special Education – Gifted
Contact Us
Program Information
Trevor McGhee
Admissions Representative 800-467-0227
trevorm.bama@ua.edu
Admissions Information
UA Online
800-467-0227
online@ua.edu