Graduate Certificate in

Digital and Social Media Marketing

Online

Program Overview

Learn to level up any brand’s online presence through graduate courses that target the intersection of digital advertising and social media. The University of Alabama Online’s Digital/Social Media Marketing Graduate Certificate equips students with the tools and knowledge they need to confidently lead digital marketing campaigns in an industry.

Online Program Format

12 Credit Hours

$480 Tuition Per Hour

Earn Your Clicks

Delivered 100% online, this 12-hour graduate certificate program in digital and social media marketing prepares working professionals and full-time graduate students for campaign success across multiple platforms. Learn how to rise above the noise in a dynamic digital landscape.

The Digital/Social Media Marketing certificate program involves a deep dive into the ever-evolving world of digital marketing, with courses in marketing strategy, digital/social media marketing strategy, digital marketing analytics and advanced digital marketing.

The graduate certificate can be integrated into a full master’s program or serve as a stand-alone certification. Composed of four courses, students focus on the targeted relationship between digital and social media marketing, developing data-driven strategies by learning not only how to measure the data but apply those analytics to future success.

Application Deadline	Applications for fall only
Fees	$286 Culverhouse graduate fee (per course)

Curriculum

All 12 credit hours earned in this certificate program may be used directly toward the completion of the MS in Marketing degree program. The overlap of the certificate with the associated degree program is intentional as the certificate may serve as a stepping stone to the full master’s degree in Marketing program for nondegree students.

Required Courses

MKT 540 Intro to Digital/Social Media (Fall only)
MKT 542 Digital/Social Media Analytics (Spring only)
MKT 543 Adv Digital and Social Media (Spring only)
MKT 518 Mkting Mgmt & Decision Making (MBA Students only) or MKT 587 Advanced Market Strategies (Fall only)

Admission

To be considered for admission, applicants must hold a bachelor’s degree from an accredited college or university. Previous academic history, letters of recommendation, demonstrated motivation and aptitude to undertake graduate-level work and professional experience are all taken into consideration.

To apply, you must complete an application and provide transcripts from each undergraduate and graduate academic institution as well as a professional resume, one letter of recommendation from an individual that can assess your readiness for a Master’s level certificate program, and a statement of purpose. GMAT or GRE scores are not needed.

Current graduate students may combine their degree with a graduate certificate. Courses completed for the certificate may be applied towards elective requirements.

Student Spotlight

Inspiring stories of success from students and alumni.

Take a look at some of our UA Online stories.

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Dawn Stephens

Devoted Mother

When Dawn Stephens determined it was time to finish her bachelor’s degree, she chose UA Online’s New College LifeTrack.
Read More : Devoted Mother to Full-Time Special Ed Teacher | BA in Interdisciplinary Studies
Captain Ryan Jacobs

This Turtle Soars

A dedicated member of the United States Air Force who excels with honors wherever he lands.
Read More : This Turtle Soars | MS in Marketing Analytics
Megan Brannan-Pierce

Q&A with Megan

We caught up with her to learn more about the exciting transformation of her career since graduation.
Read More : Q&A with Megan Brannan-Pierce | MA in Special Education – Gifted
William Jones

Hunger and Heart

UA Online student William Jones built a bridge from his Master of Science degree to pursue Higher Education Administration.
Read More : Hunger and Heart | Redefining Leadership Through Education | Executive EdD in Higher Education Administration
Janet Williams

Building Her Best Legacy

Janet Williams knew she could be an even better teacher to her fourth grade students.
Read More : Building Her Best Legacy | EdS in Elementary Education
Savannah Fisher

Mastering Her Next Move

When Savannah Fisher was a busy undergraduate, she knew she’d soon be pursuing an MA in Elementary Education.
Read More : Mastering Her Next Move | MA in Elementary Education
Noel Taylor

Pursuing Excellence

He embraced the academic rigor of his courses along with the camaraderie and companionship.
Read More : Pursuing Excellence and Carrying It Forward | EdS in Educational Leadership
McKinsey Poole Threlkeld

Defining Her Passion

McKinsey thought she was supposed to be a middle school classroom teacher, but the COVID-19 pandemic gave her the space to take a step back.
Read More : Defining Her Passion, Delivering Compassion | MA in Higher Education Administration
Matthew and Madison Barrett

Meet the Barretts

Matthew and Madison Barrett share their experiences as they balanced work, life and the pursuit of their graduate degrees with UA Online.
Read More : Meet the Barretts: A Shared Journey of Success at UA Online