Program Overview
The Master of Science in Sport Management will equip you with the skills to succeed in the administration of sport organizations, sporting events, and the operations of community, collegiate and professional teams. Gain unique insights into venue and team operations, ticket sales, fan experiences, contract negotiations, marketing strategies, rules and regulation compliance and marketing initiatives in the sports industry.
Online Program Format
30 Credit Hours
$480 Tuition Per Hour
Get in the Game
Pursue your passion and earn a master’s degree in Sport Management.
You’ll learn from faculty with years of experience and expertise on and off the field. Our online coursework is designed to develop your understanding of the sport industry and help you foster connections with other students, faculty and industry professionals. The curriculum covers topics such as sales and entrepreneurship, financial operations, international strategies in sport, sport properties and venue management. This master’s degree program will complement your industry experience to prepare you for professional success.
| Application Deadline | Applications accepted year round |
| Scholarships and Grants Available | Discover a range of scholarships and grants to support your educational journey |
Curriculum
The MS in Sport Management consists of 30 credit hours. Students have the option of completing a thesis or non-thesis track. Please note that courses are subject to change. Each semester, students will meet with an advisor for course specifications and semester offerings for the upcoming academic term.
Required Courses
- HSM 521 Hospitality Law and Risk Management
- HSM 551 Sport Properties Venue Management
- HSM 555 Sports Sales & Entrepreneurs
- HSM 559 International Strategies in Sport
- HSM 561 Marketing Sales & PR in Sport
- HSM 575 Sport & Hospitality Financial Management
- HES 509 Research Methods
Electives (Choose 3)
- HSM 500 Sport Management Principles & Practice
- HSM 552 Sport Business Management – Trends & Issues
- HSM 560 Fellowship in Sport Management
- HSM 570 Leadership in Hospitality & Sport
- HSM 576 Strategic Management in Hospitality & Tourism
- HSM 580 Consumer Behavior in Hospitality & Tourism
Academic Plans
- Plan I: Thesis Track (24 credit hours and thesis)
- Plan II Non-Thesis (30 credit hours, capstone project and comprehensive exam)
Admission
To be considered for admission, an applicant for the MS in Sport Management must have the following:
- An undergraduate degree GPA of 3.0 (or equivalent) overall or 3.0 (or equivalent) for a completed graduate degree program
- Unofficial transcripts (official transcripts required by end of first semester)
- Resume
- Three letters of recommendation
- Statement of purpose (Include in the header: Sport Management). Students should also include in their statement why they have chosen this area of study and how it will apply to their personal and/or professional goals.
Student Spotlight
Inspiring stories of success from students and alumni.
Take a look at some of our UA Online stories.
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Dawn Stephens
Devoted Mother
When Dawn Stephens determined it was time to finish her bachelor’s degree, she chose UA Online’s New College LifeTrack.
Read More : Devoted Mother to Full-Time Special Ed Teacher | BA in Interdisciplinary Studies -
Captain Ryan Jacobs
This Turtle Soars
A dedicated member of the United States Air Force who excels with honors wherever he lands.
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Megan Brannan-Pierce
Q&A with Megan
We caught up with her to learn more about the exciting transformation of her career since graduation.
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William Jones
Hunger and Heart
UA Online student William Jones built a bridge from his Master of Science degree to pursue Higher Education Administration.
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Building Her Best Legacy
Janet Williams knew she could be an even better teacher to her fourth grade students.
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Savannah Fisher
Mastering Her Next Move
When Savannah Fisher was a busy undergraduate, she knew she’d soon be pursuing an MA in Elementary Education.
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Noel Taylor
Pursuing Excellence
He embraced the academic rigor of his courses along with the camaraderie and companionship.
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McKinsey Poole Threlkeld
Defining Her Passion
McKinsey thought she was supposed to be a middle school classroom teacher, but the COVID-19 pandemic gave her the space to take a step back.
Read More : Defining Her Passion, Delivering Compassion | MA in Higher Education Administration -
Matthew and Madison Barrett
Meet the Barretts
Matthew and Madison Barrett share their experiences as they balanced work, life and the pursuit of their graduate degrees with UA Online.
Read More : Meet the Barretts: A Shared Journey of Success at UA Online
Contact Us
Program Information
Trevor McGhee
Admissions Representative 800-467-0227
trevorm.bama@ua.edu
Admissions Information
UA Online
800-467-0227
online@ua.edu