Master of Science (MS) in
Marketing

Successful business strategy starts with a solid marketing plan

Develop Effective Marketing Strategies

Through collaboration projects and practical learning opportunities, you’ll explore trends in marketing strategies, brand communication, product design, sales, social media, data and digital analytics, consumer behavior, global sustainability and more! The program includes timely and relevant content to prepare you for today’s landscape in public, private or government sectors.

Our graduates are prepared for careers as marketing managers and directors, digital media specialists, brand managers, marketing analysts, marketing analytics or big data specialists, and social media directors.

The University of Alabama’s online master’s is AACSB accredited, a benchmark of quality that’s widely sought by business schools. Less than 5% of institutions have earned this achievement.

Let Data Guide Your Marketing Decisions

Through our Marketing Analytics concentration, you’ll learn to analyze and interpret data to effectively make decisions, providing insights to drive ROI and guide your marketing team to success. This concentration prepares you with the in-demand skills employers are searching for and explores principles and strategies of data-driven, real-world approaches to marketing.

Help Your Company Stand Out in the Digital Landscape

Give yourself a competitive edge with our concentration in Digital and Social Media. The digital landscape is ever-changing and this program provides you with holistic strategies to develop effective marketing campaigns aligned with your organization’s mission. This program will enhance how you leverage social media to engage consumers, build brand loyalty through meaningful connections and achieve organizational goals.

Take the Lead in the World of Sales

The Professional Sales concentration trains students in the personal selling strategies needed to excel in sales processing and management teams. You’ll also learn customer success strategies so you can work more effectively with your existing accounts. This concentration is well suited for both marketing and non-marketing students who wish to blend sales skills with topics from marketing or other disciplines (e.g., communication, management, finance and engineering). Directly impact your firm’s performance through the establishment and maintenance of customer relationships.