Graduate Certificate in

Digital and Social Media Marketing

Online

Program Overview

Learn to level up any brand’s online presence through graduate courses that target the intersection of digital advertising and social media. The University of Alabama Online’s Digital/Social Media Marketing Graduate Certificate equips students with the tools and knowledge they need to confidently lead digital marketing campaigns in an industry.

Online Program Format

12 Credit Hours

$480 Tuition Per Hour

Earn Your Clicks

Delivered 100% online, this 12-hour graduate certificate program in digital and social media marketing prepares working professionals and full-time graduate students for campaign success across multiple platforms. Learn how to rise above the noise in a dynamic digital landscape.

The Digital/Social Media Marketing certificate program involves a deep dive into the ever-evolving world of digital marketing, with courses in marketing strategy, digital/social media marketing strategy, digital marketing analytics and advanced digital marketing.

The graduate certificate can be integrated into a full master’s program or serve as a stand-alone certification. Composed of four courses, students focus on the targeted relationship between digital and social media marketing, developing data-driven strategies by learning not only how to measure the data but apply those analytics to future success.

Application Deadline	Applications for fall only
Fees	$286 Culverhouse graduate fee (per course)
Scholarships and Grants Available	Discover a range of scholarships and grants to support your educational journey

Curriculum

All 12 credit hours earned in this certificate program may be used directly toward the completion of the MS in Marketing degree program. The overlap of the certificate with the associated degree program is intentional as the certificate may serve as a stepping stone to the full master’s degree in Marketing program for nondegree students.

Required Courses

MKT 540 Intro to Digital/Social Media (Fall only)
MKT 542 Digital/Social Media Analytics (Spring only)
MKT 543 Adv Digital and Social Media (Spring only)
MKT 518 Mkting Mgmt & Decision Making (MBA Students only) or MKT 587 Advanced Market Strategies (Fall only)

Admission

To be considered for admission, applicants must hold a bachelor’s degree from an accredited college or university. Previous academic history, letters of recommendation, demonstrated motivation and aptitude to undertake graduate-level work and professional experience are all taken into consideration.

To apply, you must complete an application and provide transcripts from each undergraduate and graduate academic institution as well as a professional resume, one letter of recommendation from an individual that can assess your readiness for a Master’s level certificate program, and a statement of purpose. GMAT or GRE scores are not needed.

Current graduate students may combine their degree with a graduate certificate. Courses completed for the certificate may be applied towards elective requirements.