
Join Those Who Lead
Earn a business degree online from The University of Alabama.
Graduates of The University of Alabama are decision-makers in companies worldwide. By earning your degree online from UA, you are joining the ranks of those who do more than graduate — they lead.
Where Legends Log In
With a business degree from The University of Alabama, you’ll learn the skills to help you make a lasting impact — whether you lead an established company to success or grow your own business. Choose your degree track and explore programs in global business management, marketing, digital and social media, data analytics, operations management or general business.
Lead the Way
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Earn Your Degree From a Name You Know and Rise With the Tide!
The degrees listed below are offered online to fit your life. Select the program names to learn more about each degree option.
Bachelor of Science, major in General Business
If you're looking for a top-ranked undergraduate program that allows you to pursue your degree without attending on-campus classes, the 100% online bachelor's in business is the program for you. Prepare for a career in business, retail, marketing and other general management areas through The University of Alabama Online.
Bachelor of Science, major in Management, concentration in Entrepreneurship
The Entrepreneurship concentration is designed to equip students with the knowledge, skills, and abilities to innovate in existing firms and launch new ventures. Students learn how to identify and evaluate opportunities and capitalize on these opportunities, including building sound business models.
Bachelor of Science, major in Management, concentration in Human Resources
With the Human Resource Management concentration, students learn to strategically address human capital management to improve organizational performance. Curriculum topics include employee recruitment, selection, training and development; compensation; performance management; employee relations and strategic human resource management.
Bachelor of Science, major in Real Estate
This program is for you if you want to pursue a role in brokerage and leasing; appraisal; real estate finance and investment; property and facility management; or development, project management and corporate real estate advisory services. It also prepares students for the state real estate broker and salesperson license examinations.
MA in Management, concentration in Global Business
The 100% online MA in Management program is top ranked and will provide you with an understanding of how globalization impacts management in today's society. You will learn the complexities of managing businesses and the economics of the global arena, including the challenge of managing in a culturally diverse environment.
MA in Management, concentration in Human Resources Analytics
Prepare to advance your career, expand your role or take on new leadership responsibilities in a human resources department or consulting firm. Learn to leverage data-driven development and management techniques, talent assessment and acquisition methods to provide a strategic advantage in employee and organization performance.
MS in Marketing, concentration in Digital and Social Media
As global companies rely more on social media and other digital marketing, the master's in Marketing with a concentration in Digital and Social Media will give you a competitive edge in the current marketplace. The 100% online coursework equips you to build strategies incorporating advanced digital components and analytics, and to manage platforms to drive brand awareness and engagement.
MS in Marketing, concentration in Marketing Analytics
Through the master's in Marketing with a Marketing Analytics specialization, you can learn the data mining and analytical skills you need to get ahead in an ever-changing and competitive field. This 100% online, top-ranked degree program will teach you to evaluate marketing campaigns based on a myriad of data — a skill set highly valued in the job market.
MS in Operations Management
In the 100% online, top-ranked master’s in Operations Management (MSOM) program, you'll gain the skills and credentials needed to oversee the people, materials, equipment and information resources that businesses rely on. Set your resume apart by tailoring your coursework to your goals with tracks in Operations Management or Decision Analytics.
The Culverhouse College of Business has been continually AACSB accredited since 1929. AACSB accreditation is the benchmark of quality worldwide and is widely sought after by business schools. Less than 5% of institutions worldwide have earned the achievement.

UA Online Is Affordable
We believe a quality education should be available at an accessible cost. Our students all benefit from the same distance learning tuition rate, regardless of their state of residency. Financial aid and scholarships are also available for those who qualify.
First Class Free Tuition Grants
We offer multiple tuition grants that cover the tuition cost of your first class. Find out if you qualify for one, and let us show you why UA Online is your best choice in higher education.
Designed for UA alumni returning to earn their next degree with UA Online.
Benefitting prospective students referred by a UA Online student or alum.
Supporting faculty and staff members from Alabama or partner community colleges enrolling in a UA Online degree program.
Available to community college graduates who are newly admitted to a UA Online degree program as first-time transfer students.
Assists former UA students returning to UA to complete their bachelor’s degree online.
Covers tuition costs beyond military tuition assistance for active-duty service members.
You must meet the grant’s specific requirements, apply by the deadline and be in your first semester in one of our online programs.
UA Online and other departments also offer scholarships exclusively for distance students. For more information, visit our scholarships and grants page.

The UA Online Advantage
The Same Degree
A degree earned online from UA is identical to one earned on our main campus! The online format allows you the flexibility to meet life's other demands while you complete your degree. Graduates of our online programs are invited to participate in the same commencement ceremonies as main campus students.
A Respected University
Join a community of legends when you earn a degree from The University of Alabama. With graduates around the globe, the University has a robust alumni network who will greet you with that familiar "Roll Tide" when they find out you're part of the family.
Military Friendly
Our Military Tuition Grant covers tuition costs not paid by military tuition assistance for active-duty military, National Guard and reserve service members pursuing a degree through UA Online. The University of Alabama is a gold-level Tier 1 Research Institution Military Friendly® School, an unlimited Yellow Ribbon School and a top Veteran-Friendly School.
Student Support Services
Your success is why UA Online exists. We provide student success coaches, 24/7 tech support, access to all libraries, mental health services, trainings, workshops and more to keep you on track to achieve your goals.
Take Your Next Step
Our admissions team is ready to provide more information or review your application.