Earn your degree from a name you know and rise with the Tide!
UA Online offers two master's degrees in Advertising and Public Relations and a graduate certificate in Digital Communication to help you expand your skills. They are taught by expert faculty in UA's award-winning Advertising and Public Relations department and offered at our affordable distance tuition rate. Select the program names below to learn more about each degree option.
MA in Advertising and Public Relations, concentration in Marketing Communication Management
The online MA in Advertising and Public Relations with a concentration in Marketing Communication Management offers an interdisciplinary approach to prepare you for leadership. Courses are taught by experts from both the College of Communication and Information Sciences and the Culverhouse College of Business. The curriculum provides a well-rounded perspective to enhance your competency in media, message integration, audience engagement and other important aspects of communication management.
MA in Advertising and Public Relations, concentration in Digital Communication
The online MA in Advertising and Public Relations with a concentration in Digital Communication will equip you with the skills to make creative, persuasive messages across digital platforms that build awareness, interaction and engagement with stakeholders. This master's degree program is designed for recent undergraduates, entry-level professionals and those looking to change careers. Courses are taught by expert faculty in UA’s award-winning Advertising and Public Relations department.
Graduate Certificate in Digital Communication
Give yourself a competitive edge by earning a graduate certificate in Digital Communication. In just five courses, learn how to write engaging content that reaches target audiences effectively. Coursework on analytics and strategy equips you with the skills to successfully develop and execute digital communication campaigns. Students can elect to use the certificate coursework toward completing an MA in Advertising and Public Relations with a concentration in Digital Communication.
Premium Degree Programs at a Practical Price
UA Online students benefit from the distance learning tuition rate, passing along the savings of technology-enabled education, and it’s the same rate regardless of state residency! You’re also eligible for financial aid and scholarships to help pay for your education. Many of our programs are top ranked by U.S. News & World Report and others, so you get a world-class education with a tuition rate that fits your budget.
Your First Class Can Be Free!
To help you get started, we offer tuition grant programs that cover the cost of your first class.
Build on Bama
The Build on Bama tuition grant is for UA alumni or anyone who has been referred by a graduate of one of our online programs.
Bama Link
The Bama Link tuition grant is for faculty, staff and students of Alabama community colleges or other select out-of-state community colleges.
Back to Bama
The Back to Bama tuition grant is for former UA students who left UA more than a year ago without graduating.
For each grant, you must be in your first semester of one of our online programs and apply for the grant by the deadline, in addition to meeting the grant-specific requirements.
We also offer scholarships through UA specifically reserved for distance students. For more information about all of these opportunities, please visit our scholarships and grants page.
The Same Degree
A degree earned online from UA is identical to one earned on our main campus! The online format allows you the flexibility to meet life's other demands while you complete your degree. Graduates of our online programs are invited to participate in the same commencement ceremonies as main campus students.
Prestigious
Join a community of legends and legends-in-the-making when you earn a degree from The University of Alabama. With graduates around the globe, the University has a robust alumni network who will greet you with that familiar "Roll Tide" when they find out you're part of the family.
Military Friendly
The University of Alabama is a Top 10 Tier 1 Research Institution Military Friendly® School and unlimited Yellow Ribbon school. We are proud to have served thousands of active military, reservists, veterans and their families from every branch, and we look forward to continuing to partner with this esteemed group as they seek to advance their education.
Round-the-Clock Technology Support
Our students have access to 24/7 tech support. We recognize that many of our students are balancing the demands of career and family alongside their schoolwork. We want you to feel confident in your ability to complete coursework and submit assignments anytime, around your busy schedule.
Personalized Support From Application to Graduation
Throughout your experience with UA Online, you will have access to personalized support — from an admissions counselor who’s an expert on the application process to a student success coach who will encourage you and connect you to resources to help you succeed.
Ready to talk to us? Fill out the information request form at the top of this page, and one of our admissions counselors will reach out to you to schedule a chat!
You Decide the Timeline
With few exceptions, our online degree programs are available in a work-at-your-own-pace format. Within each course, assignment deadlines vary, but you get to decide how many courses you want to take each semester to complete your degree. Undergraduate degree program completion times depend on how many hours you transfer in, but most students finish in three to six years. Most of our master’s programs can be completed in one to three years and doctoral programs in three to six years, according to your desired pace.
Ready to get started? Apply now!
Ready to talk to us? Fill out the information request form at the top of this page, and one of our admissions counselors will reach out to schedule a chat!
