Learn From The Best. Be The Best.
Earn an advanced degree online from The University of Alabama.
Earn your master's in Advertising and Public Relations or graduate certificate in Digital Communication through The University of Alabama Online.
Where Legends Log In
UA Online offers two master’s degrees in Advertising and Public Relations and a graduate certificate in Digital Communication to help you expand your skills. They are taught by expert faculty in UA’s award-winning Advertising and Public Relations department and offered at our affordable distance tuition rate.
Lead the Way
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Earn Your Degree or Certificate From a Name You Know and Rise With the Tide!
Select the program names below to learn more about each degree option.
MA in Advertising and Public Relations, concentration in Digital Communication
The online MA in Advertising and Public Relations with a concentration in Digital Communication will equip you with the skills to deliver creative, persuasive messages across digital platforms. Learn to build awareness, interaction and engagement with stakeholders. This master's degree program is designed for recent undergraduates, entry-level professionals and those looking to change careers.
MA in Advertising and Public Relations, concentration in Marketing Communication Management
The online MA in Advertising and Public Relations with a concentration in Marketing Communication Management offers an interdisciplinary approach to prepare you for leadership. Courses are taught by experts from both the College of Communication and Information Sciences and the Culverhouse College of Business. The curriculum provides a well-rounded perspective to enhance your competency in media, message integration, audience engagement and other important aspects of communication management.
Graduate Certificate in Digital Communication
Give yourself a competitive edge by earning a graduate certificate in Digital Communication. In just five courses, learn how to write engaging content that reaches target audiences effectively. Coursework on analytics and strategy equips you with the skills to successfully develop and execute digital communication campaigns. Students can elect to use the certificate coursework toward completing an MA in Advertising and Public Relations with a concentration in Digital Communication.
UA Online Is Affordable
We believe a quality education should be available at an accessible cost. Our students all benefit from the same distance learning tuition rate, regardless of their state of residency. Financial aid and scholarships are also available for those who qualify.
First Class Free Tuition Grants
We offer multiple tuition grants that cover the tuition cost of your first class. Find out if you qualify for one, and let us show you why UA Online is your best choice in higher education.
Designed for UA alumni returning to earn their next degree with UA Online.
Benefitting prospective students referred by a UA Online student or alum.
Supporting faculty and staff members from Alabama or partner community colleges enrolling in a UA Online degree program.
You must meet the grant’s specific requirements, apply by the deadline and be in your first semester in one of our online programs.
UA Online and other departments also offer scholarships exclusively for distance students. For more information, visit our scholarships and grants page.
The UA Online Advantage
The Same Degree
A degree earned online from UA is identical to one earned on our main campus! The online format allows you the flexibility to meet life's other demands while you complete your degree. Graduates of our online programs are invited to participate in the same commencement ceremonies as main campus students.
A Respected University
Join a community of legends when you earn a degree from The University of Alabama. With graduates around the globe, the University has a robust alumni network who will greet you with that familiar "Roll Tide" when they find out you're part of the family.
Military Friendly
Our Military Tuition Grant covers tuition costs not paid by military tuition assistance for active-duty military, National Guard and reserve service members pursuing a degree through UA Online. The University of Alabama is a gold-level Tier 1 Research Institution Military Friendly® School, an unlimited Yellow Ribbon School and a top Veteran-Friendly School.
Student Support Services
Your success is why UA Online exists. We provide student success coaches, 24/7 tech support, access to all libraries, mental health services, trainings, workshops and more to keep you on track to achieve your goals.
Take Your Next Step
Our admissions team is ready to provide more information or review your application.